6sMarketing is a local Vancouver Marketing Agency that recently sponsored a study by Insights West that we found fascinating. The study surveyed 838 BC adults between March 2nd and 13th, 2013 regarding their social media use. Not surprisingly… Read More
Did you know that 84.7% of consumers cite color as the primary reason they buy a particular product? Neither did we until we read an Infographic created by WebPage FX and posted by Owen Clark last week. Since golf courses are pretty much all green we cannot change the color or the packaging of most of our clients’ products but… Read More
Two changes to the liquor laws now make catered events more appealing to clients. Catering companies can now apply for a liquor license for special events and already existing licensed establishments can now supply liquor to catered events off-site. Previously, people hosting an event serving liquor in B.C. needed to get a special occasion licence, take the… Read More
It is hard to believe but the 2013 golf season is right around the corner. Hopefully by now everyone has enjoyed some well deserved time off and is busy preparing for the upcoming golf season. Here is a short list of things you need to consider… Read More
Staff: Golf course, may I help you? Caller: Yes, I need to get some information from you. First, is this your correct phone number?
Staff: Golf course, may I help you? Read More
Gary Vaynerchuk has some great examples in his book The Thank You Economy that really expresses something that happened to us this week. We have a phone (a land line) in our apartment. No one knows the phone number as we don’t want to receive any calls on it. We prefer our cell phones as our only communication channels. So when the… Read More
I had an interesting thing happen to me the other day while out for a business lunch with a colleague at a restaurant we frequent near our home office. We arrived at the same time and proceeded to our table where I did the thing I do everytime I go to a restaurant. That is, I take a photo of something interesting (to me at least), check-in on… Read More
Our good friend Bosco Anthony gave a talk during Social Media Week Vancouver about Social Media Monitoring a few weeks ago. One of his key messages was that there are both quantitative and qualitative ways to measure your social media success and that you must be aware of both. Relying soley “on the numbers” does not… Read More
Many of the golf courses that we work with were scared of social media to start with because of their fear of the negative comments they might receive. However, once they jump on board the platforms that suit them best (and begin monitoring others) they see that the benefits of engaging with a community out ways the potential… Read More
Both divisions of the NGCOA (America and Canada) hold annual conferences. The upcoming Canadian Conference will focus on turing you Team into Champions while the American conference theme is The Power to Change.
NGCOA Golf Business Canada Conference – Huntsville, Ontario, November 15 – 17, 2012 Read More