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Customer Service

Why the Golf Industry is doing it wrong – Sales Funnel (Part 1)

Posted on by Jeff & Tara

The Sales Funnel

The golf industry has been known for the ‘build it and they will come’ philosophy and is feeling the pinch. Isn’t that all you have to do, build it, brand it and consumers will buy it? Many golf courses… Read More

Vancouver Parks Golf Launches Mobile Golf App

Posted on by Jeff & Tara

VPG_App_SaturdayMagazineAd-copy-2

New VANGOLF app will maximize golf experience at Vancouver Park Board courses The Vancouver Park Board has launched a new mobile app loaded with features to maximize the golf experience at its three championship courses – Langara, Fraserview and McCleery. … Read More

Unique Business Value Proposition

Posted on by Jeff & Tara

Black Mountain Golf Club, Kelowna, BC

Dare to be different!  The theme of this year’s NGCOA Canada conference was Victory in Victoria. Playing on a nautical theme the goals of the conference were to “Navigate new tools. Sail to profitability and Anchor your success”. In a … Read More

How Discounts Are Killing The Golf Industry

Posted on by Jeff & Tara

last minute

In an email this morning Golf Operator Magazine came out with a post titled “Golf Now is Golf FREE”. The essence of the post is that with Golf Now’s recent purchase of “LastMinuteGolfer.com” your golf course’s tee times can now be sold at an all time lowest rate possible. It appears… Read More

Website make-overs

Posted on by Jeff & Tara

Off-season marketing work for your golf course is just as important as what you do in the spring and summer to attract golfers to your course. It actually may be even more important to get a jump start on the new season. So what should you be doing from now until March?… Read More

Loudmouth Golf Launches Made-To-Order Internationally

Posted on by Jeff & Tara

Loudmouth Golf, the leader in bold and bright colored golf and lifestyle apparel has expanded their popular Made-To-Order (MTO) online product store to their International customers. MTO is Loudmouth’s revolutionary… Read More

The good and bad of Layar

Posted on by Jeff & Tara

Layar

Layar is an application that is intended to make the print world clickable. With Layar, publishers and advertisers can quickly and easily activate their static print pages with digital experiences. For example… Read More

Decision Making and Golf

Posted on by Jeff & Tara

Decisions by Jim Treliving

Little did I know when I bought a copy of Decisions signed by Jim Treliving himself at an event last fall in Vancouver that it would end with a chapter on golf. I also didn’t know how fascinating I would find Jim’s Story and how much great business advice… Read More

New management for a new season at Saratoga Beach Golf Course & Driving Range

Posted on by Jeff & Tara

Saratgoa_Beach_Golf4f12a9

New management for a new season at Saratoga Beach (Comox Valley) Golf Course & Driving Range… Read More

What is your favourite social media platform?

Posted on by Jeff & Tara

BC-Social-Platform-Usage-2013

6sMarketing is a local Vancouver Marketing Agency that recently sponsored a study by Insights West that we found fascinating. The study surveyed 838 BC adults between March 2nd and 13th, 2013 regarding their social media use. Not surprisingly… Read More

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