Golf Operations

The Color of Marketing

Posted on May 2, 2013 by Jeff & Tara

Did you know that 84.7% of consumers cite color as the primary reason they buy a particular product? Neither did we until we read an Infographic created by WebPage FX and posted by Owen Clark last week. Since golf courses are pretty much all green we cannot change the color or the packaging of most of our clients’ products but… Read More →

Golf as a business expense – Not

Posted on April 15, 2013 by Jeff & Tara

Many of you are aware of the golf industry’s efforts to have golf made an allowable business expense. These efforts have been in place for a few years to try to put golf on a level playing field with other sporting events such as… Read More →

Business in 2013

Posted on March 30, 2013 by Jeff & Tara

Statistics Canada defines a small business as having 5 to 100 employees. Most of the people we meet at conferences, meet-ups, tweet ups etc would fall into this category. Even most of our golf course clients would be considered small… Read More →

BC Liquor License Announcement

Posted on February 15, 2013 by Jeff & Tara

Two changes to the liquor laws now make catered events more appealing to clients. Catering companies can now apply for a liquor license for special events and already existing licensed establishments can now supply liquor to catered events off-site. Previously, people hosting an event serving liquor in B.C. needed to get a special occasion licence, take the… Read More →

Five Things To Prepare For The Upcoming Golf Season

Posted on February 10, 2013 by Jeff & Tara

It is hard to believe but the 2013 golf season is right around the corner. Hopefully by now everyone has enjoyed some well deserved time off and is busy preparing for the upcoming golf season. Here is a short list of things you need to consider… Read More →

Retail Social Media Top 10 Big Brands

Posted on January 24, 2013 by Jeff & Tara

We thought this was a great info graphic about how many fans, friends, followers, +1′s etc. that the top brands have. Interesting stuff:… Read More →

Attending a Consumer Show This Spring – Here Are Our Tips

Posted on January 16, 2013 by Jeff & Tara

The Consumer Golf Show season is upon us. So how do you get the most out of the dollars you are spending to attend the upcoming Consumer Golf Shows? Here are some tips that we use for our clients… Read More →

Calls Made to a Public Golf Course [funny]

Posted on January 7, 2013 by Jeff & Tara

Staff: Golf course, may I help you? Caller: Yes, I need to get some information from you. First, is this your correct phone number?

Staff: Golf course, may I help you? Read More →

Dealing with negative comments

Posted on November 13, 2012 by Jeff & Tara

Many of the golf courses that we work with were scared of social media to start with because of their fear of the negative comments they might receive. However, once they jump on board the platforms that suit them best (and begin monitoring others) they see that the benefits of engaging with a community out ways the potential… Read More →

How to make the most out of Networking

Posted on October 22, 2012 by Jeff & Tara

For golf industry professionals networking should be easy. We are in the people business and by nature we are social creatures. The golf industry is a very tightly knit group. Most us will share, update and discuss the state of the industry multiple times during the year with many different groups of people. For most of us, what we can always improve is… Read More →