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Marketing

How to make the most out of Networking

Posted on by Jeff & Tara

For golf industry professionals networking should be easy. We are in the people business and by nature we are social creatures. The golf industry is a very tightly knit group. Most us will share, update and discuss the state of the industry multiple times during the year with many different groups of people. For most of us, what we can always improve is… Read More

Talking To Your Customers

Posted on by Jeff & Tara

Whether you are a teaching professional, the manager of a private golf club, the head golf professional at a resort course or a golf course owner you have two goals – to retain the customers that you already have and to bring in new ones. In order to retain the customers… Read More

Five Things To Prepare For The Upcoming Golf Season

Posted on by Jeff & Tara

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It is hard to believe but the 2015 golf season is here. Hopefully by now everyone has enjoyed some well deserved time off and is busy preparing for the upcoming golf season. Here is a short list of things you need to consider… Read More

Top 7 Things Your Website Needs

Posted on by Jeff & Tara

Gaslamp District, San Diego, CA February 2013

Your call to action (phone number, email address, purchasing engine) need to be a the top of your website. Let your potential customers know what you want them to do… Read More

2015 Vancouver Golf & Travel Show

Posted on by Jeff & Tara

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Bigger, Better, LOUDER
Who: Consumers from around British Columbia, Exhibitors from British Columbia and North America’s best golf & travel destinations! Read More

How to ‘work it’ – Sales Funnel (Part 2)

Posted on by Jeff & Tara

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Are you maximizing sales from your contacts and inquires that have been or will be made? Or do you have a leaky funnel, losing the leads, prospects and potential customers through… Read More

Why the Golf Industry is doing it wrong – Sales Funnel (Part 1)

Posted on by Jeff & Tara

The Sales Funnel

The golf industry has been known for the ‘build it and they will come’ philosophy and is feeling the pinch. Isn’t that all you have to do, build it, brand it and consumers will buy it? Many golf courses… Read More

Playing 8 Inch Cups at Redwoods Golf Course

Posted on by Jeff & Tara

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There has been a lot written about 8 inch cups and even going to 15 inch cups for golf. The Redwoods Golf Course in the Lower Mainland of Vancouver was the first to adopt… Read More

Instagram for Business

Posted on by Jeff & Tara

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Many businesses underestimate the power that Instagram possess. Instagram is an online mobile photo-sharing, video-sharing (up to 15 seconds per post) and social networking service that… Read More

YouTube Analytics

Posted on by Jeff & Tara

YouTube

Some users of YouTube do not look in to most of their analytics. They might skip right to the “Estimated earnings” because that is what is most important to lots of people.

Step 1: Pick… Read More

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